As the Internet continues to grow in popularity, some marketers predict that the print catalogs will cease

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As the Internet continues to grow in popularity, some marketers predict that the print catalogs will cease to exist, replaced by Internet catalogs. Others disagree. Explain some of the reasons why this situation may or may not occur.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:43 AM

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As the Internet continues to grow in popularity, some marketers predict that the print catalogs will cease

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Years ago some pundits predicted that the Internet would lead to the eventual demise of traditional ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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