Direct marketers are very good at determining the effectiveness of their programs. Many direct marketers now measure

Question:

Direct marketers are very good at determining the effectiveness of their programs. Many direct marketers now measure the impact of the program on the consumer funnel. Explain how direct marketers measure effectiveness, and how they now use the consumer funnel for this purpose.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Question Posted: