Explain why digital catalogs will not drive the traditional catalog into extinction. Cite some of the advantages

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Explain why digital catalogs will not drive the traditional catalog into extinction. Cite some of the advantages of maintaining a traditional print catalog.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:43 AM

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Explain why digital catalogs will not drive the traditional catalog into extinction. Cite some of the advantages

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Even though the younger generation has basically abandoned traditional media x particularly anything ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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