Explain why digital catalogs will not drive the traditional catalog into extinction. Cite some of the advantages of maintaining a traditional print catalog.
Answer to relevant QuestionsMany marketers and policy makers believe the Internet and social media may constitute a “web of deceit”. Explain what they mean by this comment. Provide examples as to why they have this feeling.The growth of Face book has had a major impact on the way advertisers attempt to reach their customers. Discuss how Face book has changed the media environment, citing examplesDiscuss the difference between consumer-oriented promotions and trade-oriented promotions and the role each plays in a marketers IMC program. What are the various objectives for each category of sales promotion?Discuss the various types of trade promotions used by marketers giving attention to the objectives as well as the pros and cons of each.Explain how social networks can both help and hurt companies in regard to publicity.
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