As the media landscape continues to change, and advertisers shift more and more of their monies into new media, there are those who predict that some traditional media like TV and newspapers may not survive—at least in their present forms. Discuss whether you think this is an accurate statement and why or why not.
Answer to relevant QuestionsFigure discusses the advantages and disadvantages of media. Describe any factors that may be taking place that might change the disadvantages or advantages of various media.Discuss the major developments that are impacting the television industry and TV’s role as a major advertising medium. How might these factors impact he way marketers use television as part of their IMC programs?Discuss recent developments in the measurement of television viewing audiences and their implications for advertisers. Do you think advertisers should have to pay for viewers who watch TV shows on a time-shifted basis on ...If you were buying print advertising space for a manufacturer of golf clubs such as Callaway or Taylor Made, what factors would you consider? Would your magazine selection of magazines be limited to golf publications? Why or ...What are some of the advantages and disadvantages of promotional products? What are some of the situations in which promotional products may be most valuable to marketers?
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