Audrey Corp. has historically adapted its offerings for all its foreign markets, leading to a proliferation of

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Audrey Corp. has historically adapted its offerings for all its foreign markets, leading to a proliferation of product variations. Explain why Audrey Corp. might want to consider a global marketing strategy. What are the benefits of a global marketing strategy?

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International Business and the New Realities

ISBN: 978-0136090984

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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