Augmented reality applications may reach the level of sophistication where we observe almost everything through the screen

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Augmented reality applications may reach the level of sophistication where we observe almost everything through the screen of our smart-phones in order to receive an “enhanced” experience. Do you view this as a positive development or a problem?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 10, 2015 06:30 AM

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Augmented reality applications may reach the level of sophistication where we observe almost everything through the screen

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Augmented reality can add value to a consumers experience by allowing consumer...View the full answer

Consumer Behavior Buying, Having and Being

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