Augmented reality applications may reach the level of sophistication where we observe almost everything through the screen of our smart-phones in order to receive an “enhanced” experience. Do you view this as a positive development or a problem?
Answer to relevant QuestionsThe chapter notes that marketers may elect to shrink the amount of product it sells and maintain the same price rather than raise the price. Is this ethical? Find ads that utilize the techniques of contrast and novelty. Give your opinion of the effectiveness of each ad and whether the technique is likely to be appropriate for the consumers targeted by the ad. Compare and contrast the real versus the ideal self. List three products for which each type of self is likely to be used as a reference point when a purchase is considered. List the three types of memory, and tell how they work together. Some die-hard fans were not pleased when the Rolling Stones sold the tune “Start Me Up” for about $4 million to Microsoft that wanted the classic song to promote its Windows 95 launch. The Beach Boys sold “Good ...
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