B Harper is surfing the Internet and finds a great
B. Harper is surfing the Internet and finds a great pair of rollerblades at a really low price but he has never heard of the company and is concerned that the product he ordered may not be the product he receives. Harper may be more willing to place an order with this company if
a. The website displays the WebTrust seal.
b. The company provides its annual report and the report of the independent auditors on its website.
c. The company provides a money- back guarantee.
d. Only a partial payment is required prior to receiving the product.


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