Briefly describe how the timing and amount of spending vary in the following media schedules: pulse, skip, blitz, and build- up.
Answer to relevant QuestionsBriefly describe the impact of reach, frequency, continuity, and engagement on strategic media planning. Should the budget determine the media plan or should the media plan determine the budget? Briefly explain and establish an opinion on this issue. Identify and briefly explain how dimensional mail is different from other forms of direct mail. Briefly explain two advantages and two disadvantages of direct mail advertising. Explain the following terms as they relate to online advertising: a) Impressions b) Clicks c) Click rate d) Visits.
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