What role does CPM play in media selection? How is it calculated?
Answer to relevant QuestionsIdentify two key strengths and weaknesses for each of the following media: television, radio, magazines, newspapers, outdoor boards, and transit. Assuming you can’t have both high reach and high frequency, under what circumstances should reach take precedence? Under what circumstances should frequency take precedence? Be specific and provide examples. What is the difference between an insert and a tip- in? Will direct response communications play a more significant role in the marketing communications mix in the future? Through secondary research, identify those factors that will encourage or discourage the use of direct ...What does rich media refer to, and how does it work? What does streaming media refer to
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