What is the difference among the following market coverage strategies: national coverage, regional coverage, and key market coverage? What media are best suited for each strategy?
Answer to relevant QuestionsBriefly describe how the timing and amount of spending vary in the following media schedules: pulse, skip, blitz, and build- up. How will technological advances affect media strategy and media execution in the future? What is the difference between a solo direct response campaign and a cooperative direct response campaign? What are the differences among a response list, a circulation list, and a compiled list? In the context of online marketing communications, briefly explain what viral marketing is. Is it a worth-while pursuit for marketing organizations?
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