Planning and control decisions, Internet company. WebNews.com offers its subscribers several services, such as an annotated TV guide and local-area information on weather, restaurants, and movie theaters. Its main revenue sources are fees for banner advertisements and fees from subscribers. Recent data are:

The following decisions were made from June through October 2009:

a. June 2009: Raised subscription fee to $24.95 per month from July 2009 onward. The budgeted number of subscribers for this monthly fee is shown in the following table.

b. June 2009: Informed existing subscribers that from July onward, monthly fee would be $24.95.

c. July 2009: Offered e-mail service to subscribers and upgraded other online services.

d. October 2009: Dismissed the vice president of marketing after significant slowdown in subscribers and subscription revenues, based on July through September 2009 data in table below.

e. October 2009: Reduced subscription fee to $21.95 per month from November 2009 onward.

Results for July'September 2009 are:

1. Classify each of the decisions (a) to (e) as a planning or a control decision.

2. Give two examples of other planning decisions and two examples of other control decisions that may be made at WebNews.com.

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Actual Number of Subscribers 28,642 54,813 58,178 86,437 146,581 Monthly Fee Per Subscriber $14.95 19.95 19.95 19.95 19.95 Month/Year June 2007 December 2007 June 2008 December 2008 June 2009 Advertising Revenues S 400,988 833,158 861,034 1,478,072 2,916,962