A national restaurant chain has hired you to categorize customer complaints. Discuss the basic difference between the

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A national restaurant chain has hired you to categorize customer complaints. Discuss the basic difference between the four main failure identification categories, and provide restaurant-related examples of each.

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

4th edition

Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:30 AM

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A national restaurant chain has hired you to categorize customer complaints. Discuss the basic difference between the

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Group 1 Employee Responses to Core Service Failures Product defects food was described as cold soggy raw burnt spoiled or containing inanimate objects ...View the full answer

Services Marketing Concepts, Strategies, & Cases

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