Can you think of any other companies that use shock advertising? For what type of companies might

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Can you think of any other companies that use shock advertising? For what type of companies might this type of advertising be effective?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:37 AM

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Can you think of any other companies that use shock advertising? For what type of companies might

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Calvin Klein and Benetton are the two companies that are probably best known for using shock ads although there are a number of other companies that have used the technique Calvin Klein has been using ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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