Choose a package for any supermarket product. Assess its contribution to brand equity. Justify your decisions.
Answer to relevant QuestionsCan you think of some general guidelines to help marketers “mix and match” brand elements? Can you ever have “too many” brand elements? Which brand do you think does the best job of “mixing and matching” brand ...Pick up a current issue of a popular magazine. Which print ad you feel is the best, and which ad you feel is the worst based on the criteria described in the chapter? What do you see as the biggest challenges in conducting a brand audit? What steps would you take to overcome them? Can you identify any other advantages or disadvantages with the comparative methods? How aware are you of the country of origin of different products you own? Which products do you care about their country of origin? Why? For those imported brands that you view positively, find out and critique how they are ...
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