Conduct a taste test involving some soft drinks with a group of friends. Pour them several ounces of three popular soft drinks and simply label the cups A, B, and C. Make sure they are blind to the actual brands. Then, let them drink as much as they want and record how much of each they drink. You may also ask them some questions about the drinks. Then, allow other subjects to participate in the same test, but this time, let them know what the three brands are. Record the same data and draw conclusions. Does brand knowledge affect behavior and attitudes about soft drinks?
Answer to relevant QuestionsConsider the information in the chapter describing Facebook’s experiments with their own users. Do you see any evidence of such experiments going on today at Facebook, Instagram or Twitter? Would you consider Facebook’s ...Distinguish between rating and ranking. Which is a better attitude measurement technique? Why? What are the advantages of using a slider scale? Go to http://www.queendom.com/tests. Click on the lists of personality tests. Take the hostility test. Do you think this is a reliable and valid measure of how prone someone is to generally act in a hostile manner? Would it ...What is the difference between a leading question and a loaded question?
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