Cooperative (Co-op) Advertising is a good way for a retailer to extend an ad budget. Why is

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Cooperative (Co-op) Advertising is a good way for a retailer to extend an ad budget. Why is it not always in a retailer’s best interest to rely extensively on co-op advertising?

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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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Question Posted: Dec 15, 2015 07:43 AM

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Cooperative (Co-op) Advertising is a good way for a retailer to extend an ad budget. Why is

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Cooperative advertising can be overly restrictive in that the retailer may be for...View the full answer

Retailing Management

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