Could the product flow operate independently from other channel flows?
Answer to relevant QuestionsDiscuss the concept of specialization and division of labor as it applies to marketing channels. Multi-channel strategy that provides more choice to customers has become a virtual imperative today for more and more firms. What are some of the key challenges firms face in pursing a multi-channel strategy? Identify the various flows in marketing channelsand the direction of the flows. Why is the concept of channel flows useful for a better understanding of channel management? Describe the distribution tasks that retailers are especially well suited for performing. The average size of retail units (as measured by sales volume) has been increasing. What are some of the implications of this trend for channel management in producing and manufacturing firms?
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