Why do customers expect more choice and flexibility as to how products and services are made available to them?
Answer to relevant QuestionsCould the product flow operate independently from other channel flows? Why is it so difficult for the channel manager to develop a truly optimal channel structure? What is the difference between channel strategy and logistics management? Explain the classification scheme of the channel participants shown in Figure 2.1. Describe the distribution tasks that wholesalers are especially well suited for performing.
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