Discuss the concept of specialization and division of labor as it applies to marketing channels.
Answer to relevant QuestionsEven though specialization and division of labor is the fundamental basis for allocating distribution tasks, can the channel manager make decisions about using intermediaries and facilitating agencies solely on that basis? ...How does a management perspective of the marketing channel differ from some other views of the channel? ROCKAUTO.COM is a leading online auto parts store that prides itself for offering a huge selection of auto parts, everyday low prices, fast shipping, and an easy-to-use Web site. Some ROCKAUTO.COM advertisements have even ...Discuss retailers’ growing power in the marketing channel in terms of the possible implications for channel management. What patterns seem to be emerging with respect to online retail sales vs. conventional retail sales since the first couple of years of the twenty-first century?
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