Define retailing. What is the role of retailing in todays world? How do the wheel-of- retailing and

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Define retailing. What is the role of retailing in today’s world? How do the wheel-of- retailing and retail life cycle theories explain the evolution of retailing? How do the economic environment, demographics, technology, and globalization affect the future of retailing?
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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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