Technological changes, though continual, do not occur evenly or predictably over time. Discuss the implications of this statement for channel management strategy.
Answer to relevant QuestionsDiscuss the channel management implications of such technological developments as electronic scanners, high-tech point-of-sale displays, computerized inventory management systems, EDI, the digital revolution, smartphones, ...By 2009, social media services, such as Facebook and Twitter, had become a popular marketing tool for small businesses. In fact, almost 25 percent of firms with fewer than 100 employees were using social media for marketing ...Summarize what is known about the use of power in the marketing channel. How might conflict be a good thing in the mar- keting channel? Explain. UPS Stores operate “pack and ship” stores on a franchise basis granted by the franchisor, UPS Inc. The stores not only provide pack and ship services but offer a variety of other products and services such as office ...
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