Dell Inc. is expanding its product portfolio. Go to www.dell.com and describe the product categories in which Dell competes.
Answer to relevant QuestionsVisit the Hennes & Mauritz website and compare H&M’s product offerings with those offered by Gap (www.gap.com). Identify and discuss the important issues in deciding how to organize for new-product planning. The RELATIONSHIP APPLICATION describing the brand extension initiatives of Virgin Group indicates entry into many new markets, several of which are unrelated. Have the different markets created any problems for the extension ...Discuss the advantages and limitations of following a branding strategy of using brand names for specific products. One of the GLOBAL APPLICATIONS describes certain local market conditions in India, particularly rural India. What adaptations should international marketers review when planning channel strategy in emerging markets and how ...
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