Describe at least one norm (or collective assumption) and how it would affect a firm's perspective on creating an alliance.
Answer to relevant QuestionsExplain the three stages in the formation of an alliance.When does a majority JV seem more appropriate, and when is a minority JV more appealing? Summarize the insights revealed by using a VRIO framework to analyze a potential structural change.If marketing efforts could help produce an inelastic demand for a product, a firm would have much more upward pricing flexibility. Explain why that is true.After watching the video on outsourcing, discuss the following:1. What role does the sourcing agent play in the 4Ps of marketing?2. How does the outsourcing approach challenge the requirements of supply chain management?3. ...
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