Describe how personal selling has become more involved with the use of other media in the IMC
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Describe how personal selling has become more involved with the use of other media in the IMC program. Explain how successful sales persons will use these media to their advantage.
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Letsstart with advertising Personal selling and advertising both offer their own advantages and disadvantages to the IMC program While advertising may ...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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