Describe how personal selling has become more involved with the use of other media in the IMC program. Explain how successful sales persons will use these media to their advantage.
Answer to relevant QuestionsDiscuss how integrated marketing communications differs from traditional advertising and promotion. What are some of the reasons marketers are taking an IMC perspective to their advertising and promotional programs?The lead in to this chapter discussed the millennial generation. Discuss some of the ways this segment is different from previous age cohorts.Marketing strategies are placing more and more effort on target marketing. What is target marketing? Give examples of companies currently employing this strategy.Discuss the challenges advertising agencies face in negotiating compensation structures with their clients when the procurement department becomes involved in the process. How might an agency respond to clients who demand to ...Figure 22-4 describes three types of sales positions. Discuss each of these. Describe some of the industries in which each might play a more important role.
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