Describe some ways in which marketers are using the Internet to encourage positive WOM.

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 06:25 AM

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Describe some ways in which marketers are using the Internet to encourage positive WOM.

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A virtual community of consumption is a collection of people whose online interact...View the full answer

Consumer Behavior Buying, Having and Being

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