Describe the needs that the following items might satisfy and the total cost to the consumer of
Question:
a) Digital video recorder (e.g., TiVo)
b) Lasik eye surgery
c) Motorcycle
d) SUV
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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