Designing the event is the second stage of event planning. What are some of the key decision areas in this stage? Briefly explain each.
Answer to relevant QuestionsBriefly explain the purpose of the following planning tools: a) Timeline chart b) Run sheet 12. Identify and briefly explain the main classifications of event marketing. What are the fundamental differences among consultative selling, strategic selling, and relationship selling? Conduct some secondary research on the concept of partnership selling. How prevalent is partnership selling in business today? Provide some examples of organizations that have adopted this strategy. Under what circumstances would you use the telephone for collecting survey data? When would you use the personal interview?
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