Discuss GE's B-to-B marketing strategy. Why has the company been so successful over the years at targeting

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Discuss GE's B-to-B marketing strategy. Why has the company been so successful over the years at targeting such a large business audience?

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Marketing Management

ISBN: 978-9332557185

15th edition

Authors: Philip T. Kotler, Kevin Lane Keller

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Question Posted: Jan 09, 2017 10:15 AM

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Discuss GE's B-to-B marketing strategy. Why has the company been so successful over the years at targeting

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B2B marketing is critical to GE because General Electric GE is made up of five major d...View the full answer

Marketing Management

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