Discuss how a company can get marketing and operations to work together with the common goal of coordinating supply and demand to maximize profitability.
Answer to relevant QuestionsHow can a firm use pricing to change demand patterns? In what way can improper incentives lead to a lack of coordination in a supply chain? What countermeasures can be used to offset this effect? Consider a supermarket deciding on the size of its replenishment order from Proctor & Gamble. What costs should it take into account when making this decision? Why is it appropriate to include only the incremental cost when estimating the holding and order cost for a firm? Why can a Home Depot with a few large stores provide a higher level of product availability with lower inventories than a hardware store chain such as Tru-Value, with many small stores?
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