Discuss how alliances may enable foreign companies to reduce the negative reaction that is anticipated if they tried to purchase companies in other countries.
Answer to relevant QuestionsDiscuss how government may participate in helping domestic companies develop their competitive advantages in an industry such as aerospace products. What are the attractions and possible problems in developing a strategic relationship with a major customer in the form of strategic account management? Visit the website of the Gap (www.gap.com). Discuss how the web can be used in new-product planning for a bricks-and-mortar retailer such as the Gap. Identify and discuss the important issues in deciding how to organize for new-product planning. Visit the website of lastminute.com (www.LastMinute.com). Map the business model used by this Web brand. Review the strengths and weaknesses of the model, and consider how the brand has been established and how it may be ...
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