Discuss how one or more of the trends or changes shown in Exhibit 18-5 are affecting marketing

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Discuss how one or more of the trends or changes shown in Exhibit 18-5 are affecting marketing strategy planning for a specific firm that serves the market where you live.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:39 AM

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Discuss how one or more of the trends or changes shown in Exhibit 18-5 are affecting marketing

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The various changes and trends summarized in Exhibit 185 are discussed throughout ...View the full answer

Essentials of Marketing

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