Discuss how one or more of the trends or changes shown in Exhibit 18-5 are affecting marketing strategy planning for a specific firm that serves the market where you live.
Answer to relevant QuestionsDistinguish between production orientation and marketing orientation, illustrating with local examples. Describe a recent purchase you made. Indicate why that particular product was available at a store and, in particular, at the store where you bought it. Distinguish between a strategy, a marketing plan, and a marketing program, illustrating for a local retailer. Discuss how slower economic growth or no economic growth would affect your college community—in particular, its marketing institutions. In the short run, competition sometimes leads to inefficiency in the operation of our economic system. Many people argue for monopoly in order to eliminate this inefficiency. Discuss this solution.
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