Question: Discuss how the Internet and the growing popularity of social
Discuss how the Internet and the growing popularity of social media such as Face book and Twitter are impacting marketers’ use of sales promotion.
Answer to relevant QuestionsIMC Perspective 16-1 discusses the contest Unilever and its ad agency developed to launch the new Axe Apollo men’s personal care product line. Evaluate this contest as a consumer franchise building promotion for the Axe ...Discuss the various types of trade promotions used by marketers giving attention to the objectives as well as the pros and cons of each.Describe the conflict between traditional PR agencies and those that see PR as more of a marketing function. Cite a reason why each of these groups holds the position it does. Who is right?Describe the Starch Ad Readership Report and the measures provided therein. Discuss how Starch has had to adapt this report due to changing market conditions, and the new metrics now provided.Why are international markets becoming so important to companies in the United States as well as other nations? Discuss the various factors that companies must consider in developing IMC programs for various countries.
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