Discuss some of the likely problems facing the marketing manager in a small firm who plans to search the Internet for information on competitors’ marketing plans.
Answer to relevant QuestionsExplain the key characteristics of the scientific method and show why these are important to managers concerned with research. Texmac, Inc., has an idea for a new type of weaving machine that could replace the machines now used by many textile manufacturers. Texmac has done a telephone survey to estimate how many of the old-style machines are now in ...Give an example of a product that is a new unsought product for most people. Briefly explain why it is an unsought product. For the kinds of business products described in this chapter, complete the following table (use one or a few wellchosen words). 1. Kind of distribution facility(ies) needed and functions they will provide. 2. Caliber of ...If a firm offers one of its brands in a number of different countries, would it make sense for one brand manager to be in charge, or would each country require its own brand manager? Explain your thinking.
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