Discuss how output from a marketing information system (MIS) might differ from the output of a typical

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Discuss how output from a marketing information system (MIS) might differ from the output of a typical marketing research department.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:31 AM

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Discuss how output from a marketing information system (MIS) might differ from the output of a typical

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This query can be addressed in different ways Some scholar will contrast the output of an MIS with ...View the full answer

Essentials of Marketing

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