Discuss how output from a marketing information system (MIS) might differ from the output of a typical marketing research department.
Answer to relevant QuestionsDiscuss some of the likely problems facing the marketing manager in a small firm who plans to search the Internet for information on competitors’ marketing plans. If a firm were interested in estimating the distribution of income in the state of California, how could it proceed? Be specific. How would the marketing mix for a staple convenience product differ from the one for a homogeneous shopping product? How would the mix for a specialty product differ from the mix for a heterogeneous shopping product? Use ...How do raw materials differ from other business products? Do the differences have any impact on their marketing mixes? If so, what specifically? Explain how industry sales and industry profits behave over the product life cycle.
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