Discuss some of the motives that can be used as the basis of rational advertising appeals. Find
Question:
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 75% (8 reviews)
Rational appeals focus on the consumers practical functional or utilita...View the full answer
Answered By
Deborah Joseph
My experience has a tutor has helped me with learning and relearning. You learn everyday actually and there are changes that are made to the curriculum every time so being a tutor has helped in keeping me updated about the present curriculum and all.
I have also been able to help over 100 students achieve better grades particularly in the categories of Math and Biology both in their internal examinations and external examinations.
5.00+
2+ Reviews
10+ Question Solved
Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
Question Posted:
Students also viewed these Marketing questions
-
Discuss some of the penalties that can be imposed on the taxpayer for understating his tax liability.
-
Discuss some of the reasons why emotion-based advertising appeals are effective. Find an example of a company or brand that is using an advertising campaign based on emotional appeals and analyze its...
-
Part 1 Materiality W&S Partners commenced the planning phase of the Cloud 9 audit with procedures to gain an understanding of the client's structure and its business environment. You have completed...
-
Starting with the general linear form (16.2.1), verify the interpolation relations (16.2.4) and (16.2.5). Equation 16.2.1 Equation 16.2.4 Equation 16.2.5 u(x,y) = C+Ccx + c3y
-
The shareholders of Zimtex Electronics Inc. are considering selling their shares. The company's statement of financial position is as follows: The company has 25,000 shares outstanding, which are...
-
A horizontal bridge is in the shape of a parabolic arch. Given the information shown in the figure, what is the height h of the arch 2 feet from shore? 10 ft 2 ft 20 ft-
-
Fill in the Blank. \(E I \frac{\partial^{2} w}{\partial x^{2}}\) denotes the _____________ in a beam.
-
Garcias Garage desires to create some colorful charts and graphs to illustrate how reliability its mechanics get under the hoods and fix the problems. The historic average for the proportion of...
-
You're an investigator for the National Transportation Safety Board, examining a subway accident in which a train going at 84km/h collided with a slower train traveling in the same direction at...
-
The following table summarizes the operating results for Bene Petits first year of operations: Bene Petit First year operating data: Single (1 serving) Dual (2 servings) Family (4 servings) Total...
-
What is meant by a unique selling proposition (USP)? Find an example of an ad your feel uses a unique selling proposition as its major selling idea. Evaluate this ad against the three characteristics...
-
What are the stages of the creative process? Do you agree with the notion that advertising creativity can or should follow a definitive process?
-
The average atmospheric pressure in Denver (elevation = 1610 m) is 83.4 kPa. Determine the temperature at which water in an uncovered pan boils in Denver. Answer: 94.6C.
-
Sam Walton began his career in retailing as a J. C. Penney management trainee. He later leased a five-and-dime store in the rural community of Newport, Arkansas, in 1945. Five years later, he...
-
In 2019, Forbes magazine listed Jeff Bezos, the founder of Amazon, as the richest person in the United States. His personal wealth was estimated to be $131 billion. Given that there were about 328...
-
Starbucks was founded in 1971 in Seattle by Gordon Bowker, Jerry Baldwin, and Ziv Siegl. By 1982, Starbucks had five retail stores and was selling high-quality whole bean and ground coffee products...
-
What are the major forms of household income? Contrast the wage and salary share to the profit share in terms of relative size. Distinguish between a durable consumer good and a nondurable consumer...
-
Stanley has been a prominent manufacturer of high-quality tools since 1843. Stanleys reputation has been a key strength and has contributed to its success throughout the years. Black & Decker has...
-
Sketch the region R of integration and switch the order of integration. /2 cos x J-T/2 Jo f(x, y) dy dx
-
The liquidliquid extractor in Figure 8.1 operates at 100F and a nominal pressure of 15 psia. For the feed and solvent flows shown, determine the number of equilibrium stages to extract 99.5% of the...
-
Cause-related sponsorship can be used to achieve very different objectives than those of sports-, arts- or media-related sponsorship. Discuss this notion and illustrate with examples.
-
Explain the concept of television programming sponsorship. Choose an example of such sponsorship to illustrate why an organisation might engage with this form of communication.
-
Discuss sponsorship practice in terms of the dangers of ambush marketing.
-
Three not-for-profit organizations operate separately in Sunland City. The most established entity, Sunland Support, has been around for over 100 years and generates by far the largest amount of...
-
E. Chrissy's Vases is a boutique selling artisan vases. The boutique purchases several styles of vases from one source. The cost of the vases to the boutique is $10 each. All other costs for...
-
Hampton Muffins sells its muffins to restaurants and coffee houses for an average selling price of $26 per case. The following information relates to the budget for Hampton Muffins for this year (all...
Study smarter with the SolutionInn App