What is meant by a unique selling proposition (USP)? Find an example of an ad your feel

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What is meant by a unique selling proposition (USP)? Find an example of an ad your feel uses a unique selling proposition as its major selling idea. Evaluate this ad against the three characteristics of USP's discussed in this chapter.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:29 AM

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What is meant by a unique selling proposition (USP)? Find an example of an ad your feel

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Advertising & Promotion An Integrated Marketing Communications Perspective

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