Discuss some of the reasons why emotion-based advertising appeals are effective. Find an example of a company or brand that is using an advertising campaign based on emotional appeals and analyze its effectiveness.
Answer to relevant QuestionsChoose three of the advertising execution techniques discuss in the chapter and find examples of advertisements that are using them. Discuss why the marketers might be using these particular ad execution techniques.Research has indicated that the number of exposures to reach optimal frequency to a commercial is three. However, this research was conducted decades ago, and many marketers believe that this number may be too low. Discuss ...As the media landscape continues to change, and advertisers shift more and more of their monies into new media, there are those who predict that some traditional media like TV and newspapers may not survive—at least in ...The most popular form of television commercials is the 30-second spot. Discuss why 30-second spots are so popular among advertisers. When might a marketer be able to effectively use a 10 or 15 second commercial?Discus how mobile devices such as the iPad and other types of tablet computers are impacting magazines as advertising media vehicles. Do you agree with Jann Wenner, publisher of Rolling Stone and other magazines, that it ...
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