Discuss the advantages and disadvantages of using demographics as a basis for segmentation. Can demographics and psychographics

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Discuss the advantages and disadvantages of using demographics as a basis for segmentation. Can demographics and psychographics be used together to segment markets? Illustrate your answer with a specific example.

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:49 AM

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Discuss the advantages and disadvantages of using demographics as a basis for segmentation. Can demographics and psychographics

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Demographic information is the most accessible and cost effective way to identify ...View the full answer

Consumer Behavior

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