Discuss the alternatives to traditional test marketing. Explain their advantages and disadvantages.

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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:19 AM

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Discuss the alternatives to traditional test marketing. Explain their advantages and disadvantages.

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Simulated Test Markets STMs are an alternative to traditional test marketing The ...View the full answer

Marketing Research Essentials

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