Discuss the consumer decision making process for a product such as canned tuna and the response hierarchy
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Canned tuna is a very good example of a product that is a low involvement purchase decision for most consumers Tuna is essentially a commodity product with very little differentiation among the variou...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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