Discuss the role integrated marketing communications plays in the marketing of canned/packaged tuna for a company such
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Integrated marketing communications plays a very important role in the marketing of cannedtuna as the various companies use all of the IMC tools although to different degrees Media advertising is used ...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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