Discuss the differences between a conventional channel and a channel based on a distribution programming arrangement.
Answer to relevant QuestionsDiscuss the concept of leadership as it applies to motivating channel members. Mary Robinson, vice president of marketing for a famous men’s dress shirt manufacturer, had spent three months working on the in-store promotional campaign to be used for the new all cotton, easy-care shirt line. The ...Discuss the importance of gaining channel member support in building market acceptance for a new product. With the widespread use of e-books, such as Amazon.com’s Kindle, book publishers are faced with a tough channel decision: should they introduce the conventional hardcover and the e- book versions simultaneously or delay ...Why is participation in the gray market attractive to many distributors and dealers? Discuss.
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