Review the ETHICS APPLICATION describing the environmental strategy implemented at Interfaces Inc. List the attractions from a marketing perspective of adopting an environmentally responsible position. Discuss whether companies can undertake environmental initiatives unless there is a commercial advantage.
Answer to relevant QuestionsWhat does Google’s website (www.Google.com) tell us about the company’s ability to collect information about individuals and businesses? What privacy issues arise, and how can they be resolved? Develop an outline of how you would explain the marketing strategy process to an inventor that is forming a new business to develop, produce, and market a new product. Read the RELATIONSHIP APPLICATION describing Nucor Steel. Do “happy employees” always mean “happy customers”? Identify and list situations where you do not believe this is true. Discuss the similarities and differences between strategic marketing planning and evaluation. Examination of the various areas of a strategic marketing audit shown in Exhibit 15.6 would be quite expensive and time-consuming. Are there any ways to limit the scope of the audit?
Post your question