Discuss the differences between CDI and BDI. When would an advertiser use these indexes?
Answer to relevant QuestionsA number of studies have examined the role that personality and/or other personal characteristics may have on consumers’ media usage. Discuss some of these studies. Do you think that these characteristics may have an ...Figure discusses the advantages and disadvantages of media. Describe any factors that may be taking place that might change the disadvantages or advantages of various media.The most popular form of television commercials is the 30-second spot. Discuss why 30-second spots are so popular among advertisers. When might a marketer be able to effectively use a 10 or 15 second commercial?Discuss the digital disruption that is impacting the traditional print media of newspapers and magazines. What are some of the ways publishers can respond to these changes and attract and retain advertisers?What are some of the reasons there has been such a dramatic decline in the readership of newspapers? What might newspaper publishers do to address this problem?
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