Discuss the pros and cons of the three major approaches for applying performance evaluation criteria to measure channel member performance.
Answer to relevant QuestionsDiscuss the major factors affecting the scope and frequency of channel member performance evaluations. The only real measure of a channel member’s selling capabilities is the sales achieved for the manufacturer’s product. Do you agree or disagree? Discuss. Holiday Inn, a division of Inter Continental Hotels Group PLC, recently terminated 700 Holiday Inn franchise channel members. According to Holiday Inn, these channel members failed to meet Holiday Inn’s minimum standards. ...Discuss the five flows in marketing channels and how these relate to the use of the Internet as an electronic marketing channel. What is the difference between a product distribution franchise and a business format franchise?
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