Explain why the evaluation of channel member performance is (or is not) just as important as the evaluation of employees working within the firms.
Answer to relevant QuestionsDiscuss the pros and cons of the three major approaches for applying performance evaluation criteria to measure channel member performance. Why should the channel manager be concerned about the failure of channel members to live up to inventory stocking agreements? Midas Inc., best known for its automobile muffler repair business, provides its products and services through hundreds of franchised dealers throughout the U.S. Although Midas offers other auto services, such as brake ...Will the increasing use of electronic marketing channels necessarily result in more disintermediation? Explain. 1-800 Flowers.com has been on Facebook almost from the first day the social networking site appeared. The online flower retailer uses Facebook to keep in touch with its many customers and to establish a forum to foster a ...
Post your question