Discuss the rationale for including customer service and technical support capabilities of channel members as performance criteria.
Answer to relevant QuestionsWhat kinds of questions should the channel manager seek to answer in appraising the general growth prospects of channel members? Holiday Inn, a division of Inter Continental Hotels Group PLC, recently terminated 700 Holiday Inn franchise channel members. According to Holiday Inn, these channel members failed to meet Holiday Inn’s minimum standards. ...Will the increasing use of electronic marketing channels necessarily result in more disintermediation? Explain. One of the potentially powerful advantages of m-commerce is the ability of sellers to target of fers to consumers when they are in close proximity to the seller. This is made possible based on smart phone technology that ...What key implication does the channel manager need to think about with regard to franchise channels when designing marketing channels?
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