Discuss the role integrated marketing communications plays in relationship marketing. How might the customization of advertising and

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Discuss the role integrated marketing communications plays in relationship marketing. How might the customization of advertising and other forms of marketing communication be possible?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:25 AM

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Discuss the role integrated marketing communications plays in relationship marketing. How might the customization of advertising and

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Relationship marketing is the process of creating maintaining and enhancing longterm relationships with individual customers as well as other stakehol...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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