Discuss why it may be necessary for an organization to alter its targeting strategy over time.
Answer to relevant QuestionsTwo factors complicate the problem of making future projections as to the financial performance of marketing programs. First, the flow of revenues and costs is likely to be uneven over the planning horizon. Second, sales may ...Assume you are assisting Nokia in determining information needs for monitoring its cell phone targeting and positioning strategies. What are your recommendations? Discuss some of the more important reasons why test market results may not be a good gauge of how well a new product will perform when it is launched in the national market. Discuss how government may participate in helping domestic companies develop their competitive advantages in an industry such as aerospace products. Suppose you are seeking a Japanese strategic alliance partner to market your French pharmaceutical products in Asia. What characteristics are important in selecting a good partner?
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