Distinguish among results, conclusions, and recommendations.
Answer to relevant QuestionsWhy are philosophies important to decision makers? What is the marketing concept? What are the two sources of marketing problems? Think of what you may imagine as being an opportunity in the marketplace. Explain how Figure 3.2 would help you in conducting or not conducting marketing research. When should you acknowledge you have a limitation/s in your report? What are the components of the marketing research report?
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